New Zealand enterprises show continued interest in CIIE

New Zealand enterprises expressed continued interest in participating in the 2021 China International Import Expo （CIIE）, as an overseas promotion for the event （CIIE Auckland Roadshow) was held in Auckland on Wednesday.

The China Chamber of Commerce in NZ （CCCNZ） has been appointed as the exclusive recruitment agent for New Zealand companies wishing to have a stand in the Business and Enterprise portion of the expo. CCCNZ is working in partnership with New Zealand Trade and Enterprise （NZTE） to create an overarching New Zealand branded presence and develop business matching programmes for participating companies in the New Zealand pavilion.

CCCNZ will build stands in three main sectors: Food and Agricultural products; Medical and Pharmaceuticals （including natural health products but not cosmetics/skincare）; and Services. CCCNZ’s role is to manage the recruitment, registration, communication with the organiser, design and build, and coordinate the logistics of setting up your company stand inside the New Zealand pavilions. NZTE will be responsible for the overall New Zealand branding of the pavilion and providing business leveraging support for New Zealand companies at CIIE.

Huang Yuefeng, economic and commercial counsellor of the Chinese embassy in New Zealand, praised the meaningful beneficiaries of CIIE for New Zealand and China trade relationship.

"The last three editions of CIIE have proved to be an important business platform for companies around the world in showcasing their expertise to the Chinese market. It is also an excellent platform for NZ companies to introduce products and services to Chinese consumers and to strengthen and establish connections with the huge market. New Zealand products with better quality have been winning greater popularity and exposure in the Chinese market, earning the consumer's trust and satisfaction."

Rachel Maidment, Executive Director of New Zealand China Council, emphasized the platform of CIIE that New Zealand do play an important role for supplying high quality food and beverage products to China.

David Wang, chair of China Chamber of Commerce in New Zealand said CCCNZ will commit in giving all-round high quality and professional services to New Zealand participants in the fourth CIIE in Shanghai.

"China is New Zealand's largest trading partner, with two-way trade valued at over 33 billion NZ dollars (23.76 billion U.S. dollars). With the recent China and New Zealand upgraded Trade Agreement, it further enhances the strong bilateral trade relationship between the two countries and upholding the spirit of multilateralism and further promoting international cooperation." 

Over 100 representatives of New Zealand enterprises attended the promotion conference. Representing New Zealand enterprises, David Wang signed agreements online for attending the exhibition with Ma Fengmin.